Sometimes, most of the time, it is not about you. It’s about the other 10 people on the field and helping the team win. For example, when a receiver is not getting the ball thrown to them. It will hinder the team’s chances of running a successful play if the receiver just stands there because they’re not getting the ball on that play. Movement without the ball is important for misdirecting the defense and freeing up open space for the player who is getting the ball. Plays including blocking schemes, routes, and hand offs are on misdirecting the defense and freeing up open space to help make the play a success (reverse, flea flicker, trap, etc.)